Case study · Gatorade
Three years of hydration science
Hydration advisory, athlete nutrition and product activation in India, including Science of Hydration workshops for athletes, coaches and support staff across the country.
Sporting Ethos Advisory · Since 2012
Sport science, built into India's systems
Fourteen years of running India's first privately owned Sport Science & Medicine centre, now put to work for federations, corporates, brands and the next generation of sports professionals.
I am
14years in sport science & medicine
3,400+professional athletes
6,000+grassroots athletes
15+sports federations & associations
2,000+road accident survivors rehabilitated
100+workshops across 10+ sports in 10+ cities
Brand & CSR partnership · Now open
Project Phoenix
Comeback stories of Indian athletes
Most state and national-level athletes in India cannot afford structured rehab after a serious injury, so they return too early, get injured again, or quit. Phoenix takes them back to their sport and prepares them for a career after it.
Track A · Sporting EthosReturn to sport
Medically led, phased rehab with return-to-play testing.
Track B · Athlete First FoundationLife after sport
Career mapping, certified skills, mentoring and apprenticeships.
The first cohort of five athletes is already in rehab and on camera. Four are women, two are from Manipur.
Ways to partner
Founding partner
Fund a 12-month cohort through CSR: "Project Phoenix, powered by your brand".
Comeback stories campaign
Brand films and content built on real athlete journeys, from your marketing budget.
In kind
Partner on Phoenix
Equipment, mentors from your team and job pathways for graduating athletes.
01 · For federations & government
Build athlete systems that last
We help sports bodies design pathways, train their people and run sport science well, based on what we have built and operated ourselves.
- Athlete development policy: pathways, talent identification and athlete support frameworks
- Capability building: Level 1–3 coach certification and integrated training for sport science teams
- Infrastructure & operations: facility planning, equipment, staffing and operating systems
Track record: working with the Squash Rackets Federation of India since 2015, and a three-year grassroots hockey programme with Hockey India and Coca-Cola India.
Talk to us
02 · For corporates & CSR donors
CSR with outcomes you can audit
Our not-for-profit arm, Athlete First Foundation, runs CSR programmes with Sporting Ethos as the technical partner. You get clear reports on athletes supported, return-to-play rates and careers built.
- Project Phoenix: rehab and career support for injured athletes
- Athlete scholarships: scientific support for promising athletes who cannot afford it
- Integrated Healthspan for CXOs: an athlete-style health and performance programme for your leadership team
Compliance: Athlete First Foundation is a Section 8 company with 12A, 80G and CSR-1 registration. athletefirstfoundation.in
Discuss a CSR programme
03 · For brands & product companies
Reach athletes with credibility
We know where India's athletes, coaches and active families are, and what they trust. We help sport, nutrition and health brands enter the market, test products with real users and partner with athletes.
Case study · The Whole Truth
Clean nutrition, tried by athletes
Sampling and sales at our centre to athletes and clients, and energy partner for Athlete First Foundation scholars.
Service · Market entry
Launching in sports nutrition
Product feedback from clients aged 9 to 89, athlete-led activations and camps, and introductions to federations and academies.
Also for brands: athlete endorsements and talent partnerships, including athletes on our new HiPer talent management programme for the next generation of high-performance athletes.
Plan a brand project
For individuals
Learn from a working centre
Two programmes for people building careers and businesses in sport.
SESAME
Scientific Athlete Management Programme
A case-based programme for working athlete managers and sports management graduates and students. Learn how athlete development actually works, and earn a SESAME certificate.
Mentorship to build and scale
One-to-one mentoring from Rishabh, who built Sporting Ethos from scratch. Test your product with our athletes and clients, sharpen pricing and go-to-market, and meet the right federations, academies and partners.
Built on a working centre
Rishabh Jaiswal & Sporting Ethos
Rishabh, an IIM Ahmedabad alumnus, founded Sporting Ethos in 2012 as India's first privately owned Sport Science & Medicine centre, and Athlete First Foundation in 2022. Every piece of advice on this site comes from a team that treats athletes and patients every day at our centre in New Delhi.
Worked with
- Coca-Cola India
- Hockey India
- Gatorade
- BCCI
- Squash Rackets Federation of India
- National Rifle Association of India
- Olympic Gold Quest
- Bengaluru FC
- Football Delhi
- The Whole Truth
- HCL
- GoSports Foundation
- RA Batra Foundation
- State cricket associations
Contact
Let's talk
Tell us who you are and what you need. We usually reply within one working day.
Call or WhatsApp+91 99102 00688
Emailmd@sportingethos.in
Centre
DDA Squash & Badminton Stadium, Siri Fort Road, New Delhi